Creator-Led Growth Services For Modern Brands.
End-to-end creator marketing infrastructure, from strategy through to scale.
UGC Advertising
Creator-led ads designed for performance.
Each piece of UGC is briefed with conversion intent baked in: the right hook for the platform, the right creator for the community, and the right call-to-action for where buyers are in the funnel.
Deliverables:
UGC Videos
Raw, authentic content in native platform formats
Paid Ad Creatives
Edited, hook-optimised cuts for Meta & TikTok
Product Demonstrations
Long-form honest reviews and walkthroughs
Testimonial Videos
Trust-first social proof from verified buyers
Influencer Marketing
Nano and micro influencer campaigns.
Nelo sources, vets and manages every creator through NeloPro's cultural matching infrastructure, ensuring alignment on identity, community and conversion history - not just aesthetics.
Deliverables:
Creator Sourcing
AI-matched nano & micro creators from your niche
Campaign Management
Briefing, approval and delivery, handled end-to-end
Influencer Outreach
Negotiation, contracting and relationship management
Reporting
performance dashboards with engagement, reach and ROAS data
Community Activation
Bring products into real communities.
No campaign brief can manufacture the trust that comes from being present in a community's real spaces. Nelo designs and executes physical and digital activations that put your brand in the hands of people who already belong — gyms, campuses, barbershops, markets, creator meetups and more.
Deliverables:
Creator Activations
In-person or digital events designed around your brand
Street Interviews
Organic, unscripted community reactions and social proof
Product Sampling
Getting your product into real community hands
Community Content
Long-tail photo and video assets from every activation
Paid Media Management
Scale content through paid advertising.
Retaila's intelligence layer feeds directly into our media buying decisions: we don't just optimise within a platform, we read the market to find where your spend goes furthest right now.
Deliverables:
Meta Ads
Facebook & Instagram campaign management with creative testing
TikTok Ads
Spark Ads, In-Feed and TopView with UGC-native creative
YouTube Ads
Skippable pre-roll and shorts designed around creator content
Google Ads
Shopping, Performance Max and Display powered by UGC assets
HOW IT Works
From Strategy
To Scale Scale.
Every Nelo campaign follows a proven six-stage system, so nothing falls between the cracks and results compound over time.
Strategy
Selection
ProductionLaunch
Optimisation
Scale01 – Strategy
We map your brand's culture, audience identity and revenue goals into a campaign architecture — before a single creator is briefed.
02 – Selection
We identify and vet creators whose audience, tone, and values align precisely with your campaign objectives.
03 – Production
Creators are briefed, content is produced with guided creative direction, and each asset is reviewed before publish.
04 – Launch
Content goes live in coordinated waves across platforms, timed for maximum audience impact and algorithmic reach.
05 – Optimisation
We analyse real-time performance data and iterate — adjusting messaging, creator mix, and spend allocation mid-flight.
06 – Scale
Winning content formats and creator relationships are amplified into always-on programmes that compound over time.
FREQUENTLY ASKED QUESTIONS
Everything you need to know before booking a strategy call.
Trusted By Growing UK Brands
What Clients Are Saying.
Nelo completely changed how we think about influencer marketing. Within two campaigns our ROAS went from 1.8x to 4.6x - and the content finally feels like it belongs on our customers' feeds, not like an ad.
The cultural matching is night and day compared to our last agency. These creators actually understand our customer - we didn't have to explain a thing.
Working with Nelo has streamlined our entire content pipeline. We went from struggling to find reliable creators to launching multi-channel campaigns seamlessly.
Their performance attribution is unparalleled. We can track exactly which creators are driving first-click sales, allowing us to allocate budget efficiently.
Ready To
Scale Smarter?
Book a free strategy call and we'll show you exactly how culture, community and trust translate into measurable revenue for your brand.